Received Brochure

My husband finally received the brochure yesterday. He been waiting for this catalogue since last week, so good to heard he received it finally. His complaint that the quality of catalogue was not same as the order. The paper and printing just not as nice as the sample showed to him.

I wonder does the supplier do daily cleaning of Anilox roll and do proper care of their printing or machines or not. Why those brochure printing looks so bad if machine not the problem? hmm.. Or it was human mistake?